Concerns about COVID-19 are not going away.
To encourage better online consumer engagement, we built a new website as a recipe resource for Fresh From Florida ingredients, while also featuring farmer profiles, gardening tips and agritourism offerings across the state.
Through advanced targeting and shopper data, digital banners reached users when they were most receptive to recipe content. This tactic increased brand preference and helps position Fresh From Florida top-of-mind when consumers make their shopping lists.
A variety of media tactics were utilized to reach consumers throughout their shopping journey, from list making to point of sale, strategically placed messaging helped keep Fresh From Florida top of mind among shoppers.
Maintaining high message frequency combined with point of sale tactics and bloggers’ highlighting Fresh From Florida commodities in store was the perfect recipe for increasing brand recognition and preference among consumers and making sure they know to ask for Fresh From Florida by name.