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Discover McLean

A new community, and way of life, emerges on a pristine lakefront outside of Charlotte. discovermclean.com
Results

In the six months following the launch of the digital platform, website visits increased an average of 43% every month.

Objective

Create a distinctive brand identity and carry it forth across a broad spectrum communications platform.

Strategy

Showcase the property's natural beauty and nearby amenities, including the town of Belmont and Daniel Stowe Botanical Gardens, to differentiate the development from competitors.

Tactics

Once the brand was established, we created a website, social media channels, collateral, digital newsletters and are currently handling news media relations.

Brand with a lake view

This 670-acre master planned community is located along five miles of pristine Lake Wylie shoreline, on what was formerly the historic Daniel B. Stowe estate. Less than a 30-minute drive away is the dynamic Charlotte, NC metro region.

Scenic Beauty

What makes McLean truly special is the scenic beauty and history of the land. We designed print materials to capture this distinctiveness and give the reader a sense of lakefront living there, like a virtual stroll through the property.