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After 13 weeks of the promotion, incremental sales saw a 14.8% lift. In addition, the number of gallons sold and the number of trips for milk per customer rose by 19% each.
Increase store sales by driving customer frequency.
Launch the milk promotion at the start of the school year so that moms could get in the routine of visiting the Pig week after week.
High-energy television commercials and radio spots, as well as traditional print advertising, drove moms into the stores, where they would then find numerous in-store promotional materials.
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