AAF of the Midlands Silver
Over 15,000 visitors attended Alumni Center events, plus 10,000 more attended the Brad Paisley concert. Nearly 3,000 alumni across 40 states watched the video tour and My Carolina made gains on social, generating more than 995,500 impressions on Facebook and Twitter.
Use the grand opening of the $26.5 million privately funded My Carolina Alumni Center as a high-profile tool to reposition the Alumni Association from a donation-based model to an engagement-oriented organization built on connections.
Utilize digital tools to take advantage of Homecoming week to raise opportunities for both in-person and digital engagement, offering both local and alumni at a distance an inclusive experience to celebrate the university’s past and embrace its future.
Mynewstalgia.com provides a video tour of the new Alumni Center, plus the ability to connect online and engage. In addition to the microsite and social media campaign, the fully integrated multimedia campaign included Snapchat filters, social media badges, banners and promotional materials.
Mynewstalgia.com allows alumni to take a video tour of the new Alumni Center, connect online and engage with each other. In addition to the microsite and social media campaign, the fully integrated multimedia campaign included Snapchat filters, social media badges, banners and promotional materials.
What happens when Homecoming is interrupted by an unprecedented, thousand-year flood? The message shifted from celebrating the center to utilizing the new venue as a flood relief command center for needs distribution, increasing alumni engagement across the country.
Photo by Ali O’Hara @coladaily
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