Mynewstalgia.com allows alumni to take a video tour of the new Alumni Center, connect online and engage with each other. In addition to the microsite and social media campaign, the fully integrated multimedia campaign included Snapchat filters, social media badges, banners and promotional materials.
What happens when Homecoming is interrupted by an unprecedented, thousand-year flood? The message shifted from celebrating the center to utilizing the new venue as a flood relief command center for needs distribution, increasing alumni engagement across the country.
Photo by Ali O’Hara @coladaily