The reasons people give as to why they didn’t make it to the polls range from too busy to bad weather. This campaign works to get people to realize that there really is no excuse for not exercising your right to vote.
The press briefing and demonstration, coupled with a digital press kit that included the release, an FAQ and an infographic on the new system, resulted in more than 30 neutral or positive placements in print and broadcast outlets across the state within the first five days following the announcement.
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