NoExcuseSC

SCPRSA Mercury Award of Merit
AAF Midlands Silver

Introducing a paper-based voting system that improves security and resilience of the election process. noexcusesc.com

Results

Secured more than 30 targeted media hits, grew the social following 22% including 55,000 engagements and over 2 million impressions, registered 399 new voters in-person and performed 2,000 voter-system demos.

Objective

Educate voters while simultaneously encouraging South Carolinians to check their registration, update their info and vote.

Strategy

Utilize a grassroots-inspired protest-like campaign to educate constituents on the ease and importance of voting.

Tactics

Press briefings demonstrated the new system while online press kits, field marketing efforts and a heavy social campaign informed the public.

Stop the Excuses

The reasons people give as to why they didn’t make it to the polls range from too busy to bad weather. This campaign works to get people to realize that there really is no excuse for exercising your right to vote.

New Voting System Well Received

The press briefing and demonstration, coupled with a digital press kit that included the release, an FAQ and an infographic on the new system, resulted in more than 30 neutral or positive placements in print and broadcast outlets across the state within the first five days following the announcement.