In six weeks, we worked with One Region, a body of public, private, nonprofit, and educational organization leaders, to plan, launch and promote an economic recovery plan for the Charleston region during COVID-19.
Results
One Region Ready gained significant earned media, community adoption and much attention from local and statewide elected officials who touted it as a key tool in returning our region to work safely.
Objective
One Region, a global competitiveness strategy for greater Charleston, South Carolina, was tasked by area civic leadership to create the economic recovery plan for the region in the COVID-19 era.
Strategy
Bring together local municipalities, health care leadership and business leadership to communicate health guidelines, create a COVID-19 dashboard and rollout a pledge program to build consumer confidence and reopen businesses safety.
Tactics
Chernoff Newman helped guide the formation, design and communication around the One Region Ready Plan. Our leadership became heavily involved in communicating the value of the plan and the program to area media, business leaders and government entities.
Put our thinking to work
If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.