In 1916, Piggly Wiggly became the first true self-service grocery store. We helped them celebrate their 100th anniversary.
Results
All 48 South Carolina and Georgia stores participated in the 100th anniversary celebration. Compared to the same period in 2015, sales during the 2016 promotion increased 3.03% – an envious number for the grocery store industry.
Objective
Increase brand awareness as well as an affinity for the Piggly Wiggly brand while driving sales for 2016.
Strategy
Take advantage of The Pig’s position as the first self-serve grocery store through point-of-sale materials, products and private brand packaging.
Tactics
From posters, to shelf ‘talkers’, t-shirts and packaging, like Piggly Wiggly milk and sandwich bread, shoppers learned about The Pig’s history as well as other beloved products and the grocery industry.
It’s kind of a Pig Deal
The Pig provided the point-of-sale kits to each store at no cost and provided marketing support.