Annual Report

The Salvation Army of the Midlands needed a way to support their fundraising efforts and strengthen their donor stewardship. This annual report provided a new way to look at all that had been accomplished in a year’s time.

Results

The new look and feel of the piece was so powerful that the Salvation Army of the Carolinas adopted it as a template to use for all of its divisions. The piece also took home both local and statewide honors in different awards shows.

Objective

For years, the Salvation Army has produced a piece to help with fundraising efforts and strengthening donor stewardship.

Strategy

Incorporate infographics and design elements that better communicate the Salvation Army’s reputation of being one of the nation’s most trusted non-profit organizations.

Tactics

Custom illustrations and artistic renderings of photography were utilized throughout the annual report to keep the data interesting and easy to comprehend.

A New Look

From its pullout bookmark to the intricate details of applying a new look to existing photography, this piece stands apart from anything the Salvation Army of the Midlands has ever done.

Data Gets Designed

An annual report is always filled with pertinent information about the year. We wanted the information to jump out at the readers—making it easier to comprehend and faster to share with others.