Save with DP&L

Energy

NATIONAL E-SOURCE UTILITY AD AWARDS - BEST OVERALL CAMPAIGN

The energy efficiency programs from DP&L offer residents and businesses of the Miami Valley the opportunity to become life-long Savings Champions. savewithDPL.com

Results

Applications for residential HVAC rebates doubled, sales of discounted residential lights tripled and lighting rebates for business customers more than quadrupled.

Objective

Overcome decline in savings from energy efficiency programs to allow DP&L to reach its annual savings goals by driving residential and business customers online and to stores to participate in existing energy efficiency programs.

Strategy

Use sports analogies and humor to engage consumer interest in the relatively low-profile topic of energy efficiency upgrades for homes and businesses.

Tactics

The launch of the campaign came in stages, starting with radio then adding TV, online, social and print. Each medium drove traffic to a landing page so we could deliver more information on specific rebates, as well as measure which rebates were most attractive.

Are you a Savings Champion?

Productions are always fun, but this one took home the gold medal. From the casting selects to the blocking and table reads to choosing takes in the edit suite, our crew had a blast turning ideas into reality.

Meet Bob and Dan

You couldn’t ask for two more friendly sportscasters than these guys. We even think they’d give Pepper and Cotton from The Ocho a run for their money.

Want to find out more?

Visit our site savewithdpl.com to get outtakes from the shoot as well as valuable information on the energy efficiency programs from DP&L.