SouthLake Family Dental opened to jaw-dropping success with this campaign that featured very happy teeth.
Results
When the campaign was in full swing, the office was receiving 40 new leads per day.
Objective
Drive traffic to the new dentist office, where there was zero name recognition.
Strategy
Break clutter from all other dental advertising by focusing on the awesome experience you receive at the practice.
Tactics
Traditional outdoor and print supported the campaign, with help from localized direct mail and digital banner ad placement.
And... Action!
Shooting this photography was definitely the highlight of the campaign. If only we’d had a video camera rolling to capture the laughs that happened on set.