Inspired by the Confederate money that was printed here, the typography nods to one building that Sherman admittedly burned to the ground. Hand drawn flourish elements were crafted after the hammered brass appointments found on period uniforms.
The work won three local Addy Awards: as a full campaign, the website and the people’s choice award. Most recently, the web work was nominated by awwwards.com for site of the day.
We tied in the city’s tag line in our marketing efforts. It just seemed appropriate.