An entirely new brand meant taking all existing materials – from signage to collateral to merchandise – and revising them to meet the new brand standards. With so many campuses and numerous programs, we found out just how many opportunities we had to tell the new story.
Our research found that the existing tagline for the College was not only loved, but also very true. As we approached changes in messaging, our materials continued to remind people that MTC is the place to get started.
Our marketing efforts spanned from high school students and their parents, current college students, people looking to go back to school, employers and the community as a whole. Basically, this campaign is for everyone. Our media helped to carve out specific messaging for each group.