Women primarily make the household decisions on healthcare, so we focused a major branding campaign on the things the hospital system was doing to cater to this important audience.
An independent poll found that Palmetto Health was voted Best Hospital and Best Place to Have a Baby.
Maintain a preference among women for the hospitals within this system, specifically in women’s and maternity and breast cancer screenings and treatment.
Showcase the many reasons why women have a positive experience at Palmetto Health for maternity, breast health and other women’s services. Connect the hospital stay itself with the many fond memories taken with a woman after she leaves.
This campaign launched with local television spots, banner ads, outdoor boards and both magazine and newspaper print ads.
What Women Want
Women tend to hold on to the experiences they encounter at a hospital. You’ll find these keepsakes featured among the print ads for this campaign.