Research & Strategy

As specialists in finding things hidden in plain sight, we make connections between disparate ideas to craft custom strategies for growth.

Our qualitative and quantitative tools deliver rich data that we analyze to inform strategic decision-making for key stakeholders. We tailor communication and marketing strategies to the unique needs of our clients, aligning messages with missions.

STRATEGIC FOCUS

“Chernoff Newman provides valuable and insightful data that we use to make strategic decisions and then act accordingly. That means they have our full trust. They are truly an extension of our team and have earned a seat at our table.”

Chief Marketing Officer

Regional Healthcare System

Research Capabilities

Branding Studies
Customer Satisfaction Benchmarking/Tracking
Campaign Development & Effectiveness
Demographic Profiling
Usability Studies
Awareness, Trial and Usage/Image Studies
Consumer Sentiment Polls
New Product/Concept Development
In-Home Use Tests (IHUT)
Custom Studies
Customer Research Panels

INSIGHTS

Branding

How is your consumer feeling?

Advertising

Effectively communicating when you’re not sure whether your audience needs to laugh or cry.

Research

Using market research to identify opportunities and drive business decisions

Research

Using the Consumer Confidence Index to forecast business

Healthcare

Let’s have an open conversation about substance use and kids