There’s no one way to
craft your message.

But there are some right ways, and we happen to know them. See all the ways we can work together, below.

Research & Strategy
Issue & Crisis Management
Brand Strategy
Creative
Public Relations
Public Affairs
Integrated Media
Web & Digital Experiences
Social Media
Data & Analytics

Human IQ:

The engine behind the impact

More than a process, it's a philosophy rooted in the deep importance of understanding human behavior and motivations. Leveraging AI-driven insights and analysis, Human IQ blends creativity and technology with one goal: building creative campaigns that live where culture and human experience intersect with your brand.

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what’s
TestUnit?

Born to create ideas that break through, Test Unit is a new offering that merges two of Chernoff Newman’s most impactful disciplines (Advertising & PR) to generate ideas for our clients that are meant to drive coverage and conversation. If you’re a brand that’s feeling adventurous, we’re here to get adventuring.

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What Our Clients Are Saying

Certified SC

Hugh Weathers

Commissioner

“Chernoff Newman works tirelessly and has been an excellent partner for the Department of Agriculture.”

SC Lottery

Josh Whiteside

Director of Marketing

“For nearly two decades, Chernoff Newman has taken care of us. It’s a winning partnership.”

See the Work

BHDD

Sara Goldsby

Director

“From the start, our teams have worked together seamlessly. It’s a long-established relationship we value.”

See the Work

CLT Airport

Erin Harris

Marketing Manager

“The enthusiasm, talent, and commitment by the team at Chernoff Newman has been pivotal to our success.”

See the Work

Charlotte Water

Jennifer Frost, APR

Public Affairs Manager

“I can confidently say Chernoff Newman always delivers outstanding results.”