Agency Wins local Best of Social and district Gold ADDY with Breakthrough Fentanyl Awareness Campaign

The Hidden Dangers campaign for DAODAS swept the local social media category, hushing the awards-show audience as it played.

April 5, 2024
President of Client Engagement and Marketing

At Chernoff Newman, we’re guided by work that matters. It’s a passion that drives us to make as much impact as possible…for our clients and our communities. Partnering with DAODAS to combat the rise of fake pills and fentanyl, the Hidden Dangers campaign is an incredible example of that ethos brought to life.

 

 

 

For decades, Chernoff Newman has been a proud advocate of the American Advertising Federation (AAF). Our employees represent local, district and national organizations as members, volunteers and leaders and participate in their award programs. The AAF’s American Advertising Awards is the advertising industry’s largest and most representative competition, which recognizes excellence in the art of advertising. Our wins will go on to compete at the national competition.

Our client work also won in a number of different categories.

Best of Social for “Hidden Dangers” for DAODAS: Social Campaign

Special Judges’ Award for “SC AG Farm to Table Farmer Videos” for our production partner Dust of the Ground

Special Judges’ Award for “Lottery 101 VFX Breakdown” for our production partner AbleVFX

Gold ADDY for “Hidden Dangers” for DAODAS: Social Campaign

Gold ADDY for “SC AG Farm to Table Farmer Videos” for our production partner Dust of the Ground in Branded Content & Entertainment for Online Film, Video & Sound

Silver ADDY for “Better U :60 Brand” for our client SC Education Lottery in Regional/National TV Single Spot

Silver ADDY for “Hidden Dangers” for DAODAS: Regional/National TV Campaign

Silver ADDY for “Better U TV Campaign” for our client SC Education Lottery in Regional/National TV Campaign

Gold ADDY for “Lottery 101 VFX Breakdown” for our production partner AbleVFX in Animation, Special Effects or Motion Graphics

Gold ADDY for “Hidden Dangers Campaign” for our production partner AbleVFX in Animation, Special Effects or Motion Graphics

Gold ADDY for “Lottery 101” for our production partner Dust of the Ground in Cinematography

 

Chernoff Newman has deep category experience in agriculture, food and beverage, education and workforce development, energy, economic development, financial/insurance, healthcare and infrastructure. We design integrated marketing and strategic communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors for brands, companies and their many stakeholders. We influence attitude and inclination. We influence opinion and outcomes. And when needed, we also influence to quell contention.