A new era of web & digital experience excellence unfolds at Chernoff Newman

We introduce you to Kenny McNett, our new Web & Digital Experience Director.

October 3, 2023
Chief Executive Officer

In today’s constantly evolving digital landscape, visionary leadership is paramount. With our sights set on the future and a commitment to staying at the forefront of innovation, we are delighted to announce a significant addition to our leadership team, Kenny McNett, as our new Web & Digital Experience Director.

Kenny takes the helm of our web & digital experience team, steering the development, implementation and execution of client websites while maintaining a clear vision for our online projects. His diverse skill set encompasses web strategy, UX, web design, client relations and cross-functional team leadership. These qualities make Kenny an asset to our agency as we navigate the dynamic digital landscape. Bringing more than 15 years of experience, Kenny is a creative technologist, a rare blend of creativity and technical expertise, pushing the boundaries of what’s achievable.


Previously, Kenny was at Lifeblue as a Senior Interactive Producer. During his tenure, he spearheaded numerous web-based projects for a diverse clientele, including prominent names like FC Dallas, Visit Dallas, PGA Frisco and Parker University. He holds a Bachelor of Arts in advertising and marketing communications from Brigham Young University and an MBA from the Brigham Young University Marriott School of Business.

Outside of his professional achievements, Kenny values balance in life, cherishing quality time with his wife and four children. An enthusiastic pickleball player and a master of classic dad jokes, he adds a unique and positive dimension to his leadership style, infusing humor and camaraderie into our agency’s culture.

His leadership promises to drive innovation, foster growth and uphold our commitment to delivering exceptional client results. We are excited to welcome Kenny, a seasoned innovator and leader, to our ranks.

Chernoff Newman has deep category experience in agriculture, food and beverage, education and workforce development, energy, economic development, financial/insurance, healthcare and infrastructure. We design integrated marketing and strategic communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors for brands, companies and their many stakeholders. We influence attitude and inclination. We influence opinion and outcomes. And when needed, we also influence to quell contention.