Sara Anders Promoted to Executive Media Director

Our Proven Leader Drives Innovation and Growth in Media Strategy

Sara Anderson promoted to Executive Media Director
November 25, 2024
Chief Executive Officer

We’re excited to announce that Sara Anders, a long-standing and valued member of the Chernoff Newman team, has been promoted to Executive Media Director. With over 20 years of experience in brand strategy and media innovation, Sara has played an instrumental role in driving successful campaigns for local, regional and national clients. 

Since first joining the Chernoff Newman team, Sara has risen through the ranks, serving as Media Director, Vice President and Director of Channel Strategy and SVP, Brand and Media Strategy. At every step, she’s been instrumental in expanding our media capabilities, earning major accounts and fostering innovative solutions for clients. Her leadership has even helped secure media-only partnerships with large-scale clients across the Southeast. Sara’s journey with Chernoff Newman is a testament to her leadership, talent and dedication to delivering outstanding results for our clients.  

Reflecting on her new role, Sara shared: “I am thrilled to step into this new role and continue working alongside such a talented team. Our clients’ success has always been my top priority, and I look forward to building on the incredible momentum we’ve achieved together.” 

As Executive Media Director, Sara will guide all aspects of media strategy, planning and innovation. She will also serve on the agency’s executive leadership team, driving growth and advancing team performance through her forward-thinking vision. 

Sara’s influence extends beyond our agency walls – she’s a 2016 graduate of Leadership Columbia, a member of the Leadership Columbia Alumni Association and a past board member of the American Advertising Federation of the Midlands. She is an alumna of the University of South Carolina School of Journalism and Mass Communications. 

Chernoff Newman has deep category experience in agriculture, food and beverage, education and workforce development, energy, economic development, financial/insurance, healthcare and infrastructure. We design integrated marketing and strategic communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors for brands, companies and their many stakeholders. We influence attitude and inclination. We influence opinion and outcomes. And when needed, we also influence to quell contention.