Chernoff Newman holds solid roots in the American Advertising Federation

From local to district and national level, our agency has a strong presence across the 115+ year-old organization.

September 30, 2021
President of Client Engagement and Marketing

Chernoff Newman has an extensive history with the American Advertising Federation (AAF), the unifying voice for advertising. For more than 20 years, Chernoff Newman has had representatives on local Boards across AAF’s District 3, which includes South Carolina, North Carolina and Virginia. Today, we have four employees serving on the Boards of AAF Midlands and AAF Charlotte for the 2021-2022 season, which began in August.

As we kick off a new AAF season across the Carolinas, we wanted to reflect on our involvement with this national organization and share more about how our employees are representing their local chapters.

Alicia Broughton

Alicia Broughton, Public Relations/Social Media Specialist, AAF

Public Relations/Social Media Specialist
Charlotte, NC

Alicia has been on the AAF Charlotte Board since 2019, serving as the Awards Co-Director for two seasons. This year, Alicia was elected as VP, Communications & Awards Director for AAF Charlotte.

Catherine Ramirez

Catherine Ramirez, Public Relations/Social Media Specialist, AAF

Public Relations/Social Media Specialist
Columbia, SC

Catherine is entering her second year on the AAF Midlands Board and was elected to serve as the Public Service Chair for the 2021-2022 season. Last year, Catherine served as the club’s Mosaic Chair, a position focused on diversity and inclusion.

David Campbell

David Campbell, COO & Vice Chairman, AAF

COO & Vice Chairman
Columbia, SC

David has been active in the AAF District 3 for more than 15 years and is the current Chair of the National American Advertising Awards Committee. In June of this year, David was awarded the Pat Martin Excellence in District Leadership Award, a national award given to a member of the AAF who exemplifies Pat’s work by making outstanding contributions to their District.

Some of David’s past titles and awards:

  • Vice Chair of the National American Advertising Awards Committee (2019-2020)
  • AAF District 3 Legion of Excellence Award winner (2019)
  • Chairman of the Council of Governors (2017-2018)
  • District 3 Club representative on the National Board of Directors (2015-2016)
  • District 3 Governor (2015-2016)
  • Silver Medal Award winner (2015)
  • AAF Midlands Club President (2012-2013) *This year, AAF Midlands won Club of the Year and David won President of the Year!

Danielle Salley

Danielle Salley, Senior Art Director, AAF

Senior Art Director
Columbia, SC

Danielle has been involved with AAF Midlands for more than a decade and served on the chapter’s Board from 2010-2015, and again from 2017-2018, serving through the ranks of AAF District 3 from 2014-2021. She is currently the AAF National Council of Governors Vice Chair and received the Silver Medal Award at the AAF Midlands American Advertising Awards in February of this year.

Some of Danielle’s past titles and awards:

  • AAF National Council of Governors, Secretary-Treasurer (2020-2021)
  • AAF District 3 Governor (2019-2020) *This year, Danielle won Governor of the Year! She was the inaugural recipient of this AAF National award.
  • Sid Bernstein Communications Award winner (2018)
  • AAF Midlands Member of the Year (2016)
  • AAF District 3 American Advertising Awards Co-Chair (2015-2017)
  • AAF Midlands President (2013-2014) *This year, AAF Midlands won Club of the Year for the second year in a row, and Danielle won President of the Year!

Previous AAF Silver Medal Award Winners at Chernoff Newman

The AAF’s Silver Medal Award Program was established in 1959 to recognize those who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. The award is not given annually, but rather when a club feels that an outstanding member is deserving.

Silver Medal Award winners Danielle and David join three other honorees from Chernoff Newman: Van Newman (Midlands – 1977), Marvin Chernoff (Midlands – 1992) and Peter Wertimer (Charleston – 1994).

Join the American Advertising Federation!

Are you interested in learning more about how to get involved in your local American Advertising Federation chapter? Learn more about AAF District 3 clubs here or explore the different levels of AAF membership here.

Chernoff Newman has deep category experience in agriculture, food and beverage, education and workforce development, energy, economic development, financial/insurance, healthcare and infrastructure. We design integrated marketing and strategic communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors for brands, companies and their many stakeholders. We influence attitude and inclination. We influence opinion and outcomes. And when needed, we also influence to quell contention.