Drawing on over 25 years of experience in higher education, healthcare, technology, advanced manufacturing and energy, Tye leads brand strategy at Chernoff Newman. He pairs keen strategic insight with creativity to create original and highly focused marketing efforts for some of our largest clients, including AES, BlueCross BlueShield and the University of South Carolina. He studies people, what motivates them and how they connect with the brands he serves.

Tye serves on the board of Junior Achievement of SC and fully owns the distinction of being his kids’ biggest soccer fan. He also plays lead guitar in multiple bands, which could be coming soon to a stage near you.