Public Relations

Drawing on extensive experience and expertise, we create diversified campaigns designed to shape perceptions, influence behaviors and deliver impact.

With more than 50 years of proven Public Relations acumen, we craft customized strategies to influence the hearts and minds of vital audiences.

Chernoff Newman has unsurpassed experience and in-house expertise in many public relations disciplines, including news media relations, crisis communications, government and regulatory relations, community relations, public opinion and attitude assessment and employee communications.

Our practitioners have counseled clients in the public, private and nonprofit sectors with local, regional, national and international profiles.

Media Relations

Whether it’s keeping you out of the news or getting you on the front page, our practitioners are fully engaged with your in-house team to maximize the exposure you require.

We utilize earned media to complement paid media, helping organizations plan for and manage a crisis to protect reputations and mitigate negative impacts in any circumstance.

Duck Decoys, Hot Mustard & Celebrity Chefs: Welcome to the Southeastern Wildlife Expo

Peach Wars: Southern States Spar Over Which Has The Most Juice

March Madness uses enough energy to power 2,000 homes for a month. But this year, it's carbon neutral.

Crisis Comms

Our crisis team is available 24/7 to handle any issues that may threaten your company’s reputation or operations.

Our crisis team has dealt with everything from offensive social media posts in the middle of the night to onsite media management during operational crises garnering national media outlet coverage.

Monitoring & Analysis

Our team constantly reviews data about the messaging strategy, on traditional, digital and social media, to provide insights that determine our strategy and audience moving forward. As the landscape shifts, so will our media campaign.

Social Media

ORGANIC SOCIAL

Our team effectively uses organic social to increase public awareness and mobilize audiences.

Our team provides strategic planning for integration of organic social into omni-channel campaigns. We develop social content strategy, brand voice, goals and objectives, rules for engagement, response guidelines and calendars that detail content and resources for posts.

INFLUENCER MARKETING

Our proprietary influencer tool allows us to partner with social content creators to elevate social channels and increase brand awareness.

Our team works to elevate your existing paid and organic efforts through a growing network of more than 8 million global content creators, including nearly 4 million based in the United States.

PAID SOCIAL

Our talented content creators transition complicated issues into creative campaigns that resonate with multiple target audiences.

Our ability to generate this content across all channels, from clutter-busting digital and social graphics to short and long-form video allow us to put your message in front of key stakeholders.

Events

Our team is adept at planning and executing your event.

From your own annual corporate event to participating in a national expo, Chernoff Newman can help you plan and manage your activation for optimal impact.

INSIGHTS

Public Relations

Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance

Awards

Agency recognized for advertising & PR work

Public Relations

Building a bonds dynasty