Research & Strategy

As specialists in finding things hidden in plain sight, we make connections between disparate ideas to craft custom strategies for growth.

Our qualitative and quantitative tools deliver rich data that we analyze to inform strategic decision-making for key stakeholders. We tailor communication and marketing strategies to the unique needs of our clients, aligning messages with missions.

“Chernoff Newman provides valuable and insightful data that we use to make strategic decisions and then act accordingly. That means they have our full trust. They are truly an extension of our team and have earned a seat at our table.”
Chief Marketing Officer
Regional Healthcare System
Research Capabilities
Branding Studies
Customer Satisfaction Benchmarking/Tracking
Campaign Development & Effectiveness
Demographic Profiling
Usability Studies
Awareness, Trial and Usage/Image Studies
Consumer Sentiment Polls
New Product/Concept Development
In-Home Use Tests (IHUT)
Custom Studies
Customer Research Panels