SC Ports Authority
Delivering Cargo and Impact
The Situation
The SC Ports are a powerful economic driver in the lowcountry and beyond. In fact, 1 in 9 jobs in the state are supported by its activity. Unfortunately, that impact is little-known and often gets lost in the trade communications and marketing from other ports in the country.
The Insight
To break through and make the ports true presence felt, the brand needed to leave the “sea of sameness” that exists in the shipping category and create a tone and vision that could not be missed or misconstrued.
The Solve
Crafted using the port itself as the inspiration and canvas, we brought a pop-art playfulness to the palette and built a look that makes itself known across channels, mediums, and platforms. The award-winning campaign has included print, digital/social, web, PR engagements, an annual report, and other storytelling content.
