The Situation
In the university space, the AI field is breathtakingly competitive. As a player in the space, the University of South Carolina needed to stake its claim and make its presence felt if it wanted to attract attention – and talent.
The Insight
The academic AI landscape is littered with dabblers. To own the space is to press forward with purpose and panache.
The Solve
To help USC codify its AI spirit and rally institutional supported, we created Fearlessly First. One part mantra, one part mission, the campaign created a swell of forward-looking momentum that drafted off the offerings within the College of Information and Communications while tapping into their advanced approach and thought-leadership chops. Complete with flexible messaging and a centralized online presence, the campaign solidified their position while positioning them for the future.
