DP&L
Tomorrow Starts Today
The Situation
After a decade of silence with zero external communications, DP&L was looking to reenter the conversation and remind Ohio-area customers of their innovative thinking and local perspective.
The Insight
When you’ve been quiet for 10+ years, it’s better to point to the possibilities of the future than look back at the past.
The Solve
Featuring slice-of-life imagery mixed with future-forward nods to technology, the Tomorrow Starts Today campaign wasn’t just rooted in the look and feel of the Dayton area…it also looked ahead to its future. Speaking to the commitment of the organization to the people and community who called the area home, the warm and homespun storytelling was part of an integrated effort that included broadcast TV, print and digital.
