An independent poll proved that there was an increase in overall satisfaction of DP&L’s brand. In addition, the poll found that the concern for the environment scores dramatically improved, specifically when looking at planning for future energy needs and energy programs and services.
Resurrect a brand that had been dark for over ten years in the midst of an oppressive economic turndown.
Create a sense of staying power for the electric utility by putting them in a leadership position for the Miami Valley.
Traditional media of outdoor billboards, television spots and print ads were accompanied with targeted banner ads to create a fully integrated campaign.
Shooting this campaign took us into the Midwest during winter. But we survived without running into snow—and so did the kids who made this campaign shine.
If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.