Elizabeth Rogers Prim

Creative Director

A master multitasker and proud needle pointer, Elizabeth is on point sharing her talents with the world.

While her right brain expresses clients’ needs through compelling, persuasive imagery and design, Elizabeth’s analytical side pushes ideas until they click, both strategically and conceptually.

Her expertise in branding, web and digital design, print and clever creative social media executions get noticed. And when it comes to video and television, Elizabeth ensures the ideas behind concepts shine, from pre-production to completion. Her work has landed her 100+ industry awards, including national and international recognition. She also leads the Chernoff Newman’s art direction and design team. Her nearly two decades of experience creating strategic advertising and design content are invaluable for clients like DAODAS, the Medical University of South Carolina, Piggly Wiggly, Florida Department of Agriculture, South Carolina Department of Agriculture and AES. She’s even used her needle point skills to help campaigns come together.