Impact of election cycles on corporate communication strategies can have the potential for tremendous impact on several areas within operations.
Year: 2020
What we see matters
Seeing things as they are, not as we are.
Break through the holiday news cycle
Your pitch doesn’t necessarily have to be wrapped up and tied with a big red bow to break through the holiday news cycle.
Effectively communicating when you’re not sure whether your audience needs to laugh or cry.
Choosing the right tone in your communications can be tricky, especially with the changes we’ve seen this year.
Innovation leads to growth through idea generation
Innovation is easily discovered by using this six-step process to drive strategic initiatives, creative brainstorming and innovative thinking.
Editing techniques for a personal brand
Defining a personal brand is not as easy as it first seems. That’s probably because we are not as accustomed to describing our narratives as we are living them. Projecting a personal brand comes in many forms, from interacting with peers, other executives and mentoring direct reports to honing a curriculum vitae or LinkedIn profile. A key […]
See the crisis through your employees’ eyes
In a storm of uncertainty, leaders must communicate with empathy and understanding.
How is your consumer feeling?
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Feelings. They are the core of any brand connection. Feelings are meaningful. And feelings create meaningful brands. After all, consumers are connected to humans, companies and ideals […]
Coca-Cola lives corporate social responsibility amid USSF debacle
How defining your brand purpose outside of a crisis can help you take a stand during times of chaos.
The big game in advertising
I grew up in a family where sports weren’t really a thing. Rarely was a game on the TV. And unless it was the Olympics, we didn’t have a team we were particularly rooting for. That’s all to say, for me, the Super Bowl has always been about the ads — long before I knew […]