Proud to be honored for work that matters

At Chernoff Newman, we are guided by work that matters. Let us explain — we are passionate about the work we create because our clients are passionate about making an impact in their communities, industries and beyond.

Our clients are feeding the world, supporting teachers, educating students, combating the opioid crisis, facilitating the movement of people and goods, creating jobs and fueling the economy, and that’s just a handful of them. At the end of the day, Chernoff Newman is doing far more than creating and launching integrated communications and advertising campaigns. We’re helping our clients achieve their missions, and that’s what matters.

For decades, Chernoff Newman has been a proud advocate of both the American Advertising Federation (AAF) and Public Relations Society of America (PRSA). Our employees represent local, district and national organizations as members, volunteers and leaders and participate in their award programs. The AAF’s American Advertising Awards is the advertising industry’s largest and most representative competition, which recognizes the creative spirit of excellence in the art of advertising. The Mercury Awards is the South Carolina Public Relations Society of America (SCPRSA) competition that celebrates excellence in the creation and execution of public relations campaigns and tactics across the state.

As we wrap this year’s award season, we’re proud to have been recognized at local, statewide and district levels in these competitions and give a big “bravo” to all the award recipients. Excellent marketers and communicators are making an impact and that is making all our communities better.

AAF Midlands

This year, Chernoff Newman and our clients received 18 ADDYs in the AAF Midlands competition.

• Gold ADDY for “CashPop” for South Carolina Education Lottery: Elements of Advertising | Film and Video
• Special Judges’ Award for “CashPop” for South Carolina Education Lottery: Elements of Advertising | Film and Video
• Gold ADDY for “It Matters That Much” for South Carolina Education Lottery: Film, Video and Sound | Television Advertising
• Special Judges’ Award for “It Matters That Much” for South Carolina Education Lottery: Film, Video and Sound | Television Advertising
• Gold ADDY for “Ask Your Doctor” for South Carolina Department of Health and Environmental Control: Film, Video and Sound | Television Advertising
• Best in Broadcast for “Ask Your Doctor” for South Carolina Department of Health and Environmental Control: Film, Video and Sound | Television Advertising
• Gold ADDY for “CashPop” for South Carolina Education Lottery: Film, Video and Sound | Television Advertising
• Silver ADDY for “Come and Get Your Love” for South Carolina Department of Agriculture: Sales and Marketing | Direct Marketing
• Special Judges’ Award for “Come and Get Your Love” for South Carolina Department of Agriculture: Sales and Marketing | Direct Marketing
• Silver ADDY for “2022 Beneficiary” for South Carolina Education Lottery: Film, Video and Sound | Television Advertising
• Silver ADDY for “20th Anniversary” for South Carolina Education Lottery: Elements of Advertising | Film and Video
• Silver ADDY for “CashPop – Light of the Party” for South Carolina Education Lottery: Cross Platform | Integrated Advertising Campaign
• Silver ADDY for “Annual Report” for South Carolina Ports Authority: Sales and Marketing | Collateral Material
• Silver ADDY for “Just Plain Killers – Fake Pills” for South Carolina Department of Alcohol and Other Drug Abuse Services: Elements of Advertising | Film and Video
• Silver ADDY for “Fake Pills Kill” for South Carolina Department of Alcohol and Other Drug Abuse Services: Film, Video and Sound | Television Advertising
• Silver ADDY for “Family of the Future” for AES: Film, Video and Sound | Television Advertising
• Silver ADDY for “SEWE 2022” for South Carolina Department of Agriculture: Out-Of-Home and Ambient Media | Installations
• Silver ADDY for “It Matters That Much” for South Carolina Education Lottery: Cross Platforms | Integrated Campaigns

AAF Charlotte

For the second year in a row, Chernoff Newman won an AAF Charlotte ADDY on behalf of our client CLT Airport.

• Silver ADDY for “Caution Cone Trees” for Charlotte-Douglas International Airport: Out-of-Home & Ambient Media | Ambient Media | Multiple Installations

AAF District 3

The American Advertising Awards is a three-tier national competition that starts at the club level. In the second tier, gold and silver winners from the local clubs are judged against work at the district level. This year, we won four ADDYs in the District 3 competition, which encompasses chapters across North Carolina, South Carolina and Virginia.

• GOLD ADDY for “Cash Pop” for South Carolina Education Lottery: TV Campaign
• GOLD ADDY for “Ask Your Doctor” for SC DHEC: TV Commercial
• SILVER ADDY for “It Matters That Much” for South Carolina Education Lottery: TV Campaign
• SILVER ADDY for “CashPop VFX” for South Carolina Education Lottery: Animation

SCPRSA Mercury Awards

This awards program includes two sections — the Silver Wing Awards recognize tactics used in public relations while the Mercury Awards recognize public relations programs and campaigns. This year, we were awarded three Awards of Excellence, two Awards of Merit and Best in Show.

Mercury Awards

• Award of Excellence for Community Relations for “Just One Fake Pill Can Kill” for SC DAODAS
• Award of Excellence for Integrated Communications for “Ask Your Doctor” for SC DHEC

Silver Wing Awards

• Best In Show and Award of Excellence for Annual Report for “The World Connects Here” for South Carolina Ports Authority
• Award of Merit for Influencer Marketing for SC DAODAS Holiday Campaign
• Award of Merit for Best Use of Branded Content for The State of the Port Presentation Animations

Individual Awards

• Rookie of the Year awarded to Savannah Scott, PR & social media coordinator at Chernoff Newman

You can check out some of Chernoff Newman’s award-winning work and a full list of recent accolades.