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Cash Pop

Introducing a new lottery game to South Carolinians that is easy to play and easy to win.

Results

First quarter sales numbers were just reported at $20.2MM -- that's four times initial projections.

Objective

Introduce a new lottery game that was designed for new or infrequent players in South Carolina by breaking down the barrier to entry.

Strategy

Create a lifestyle brand - one with a charming personality that felt exclusive to those who came in contact with it.

Tactics

Rollout creative was activated in statewide TV and OTT, organic and paid social, digital outdoor, radio and inside retailer locations across South Carolina.

The Light of the Party

Cash Pop can fit into any scenario seamlessly, whether a player is going out for fun or staying in for a quiet night with friends. We personified its image as a cash pop person – one who was quite literally the life of the party. Only, because our branded identity was a neon sign, this game became the light of the party.

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

The Light of the Party

Put our thinking to work

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