Whether an event becomes a crisis or a challenge hinges on the leadership’s response.
Tag: peter lamotte
T-Mobile’s data breach illustrates the importance of crisis communications tactics
In light of the company’s cybersecurity investigation, T-Mobile’s handling of the issue is an example of a poorly executed crisis communications strategy.
Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance
Chernoff Newman provided The Echo Project with pre-event and on-site media relations support, garnering coverage from national news programs.