On communications ethics, the relevance of performing music relates to intentionality; meaning comes from an effort to apply and share what you know.
Tag: pr
Break through the holiday news cycle
Your pitch doesn’t necessarily have to be wrapped up and tied with a big red bow to break through the holiday news cycle.
The big game in advertising
I grew up in a family where sports weren’t really a thing. Rarely was a game on the TV. And unless it was the Olympics, we didn’t have a team we were particularly rooting for. That’s all to say, for me, the Super Bowl has always been about the ads — long before I knew […]