Fenton Overdyke
Senior Vice President of Research
Fenton is so into research, he’s researched research, and his face might ring a bell too.
A skilled moderator and analyst, Fenton uses his 25+ years of experience to take deep dives into Chernoff Newman’s marketing research studies. He is involved in all phases of the research process from client consultation and methodology recommendations to the analysis and reporting. Not only do we rely on his expertise to turn data into understandable, actionable insights, but so do clients like AES, the SC Department of Agriculture, the University of South Carolina, Orlando Health and the Florida Department of Agriculture.
Fenton carves out time for community service too. Having served two terms as Chairman of the Board of the Salvation Army of the Midlands, he continues his involvement as a member of the Executive Committee and Chair of the PR Committee.