With more than 50 years of proven public relations acumen, we craft customized strategies to influence the hearts and minds of audiences that matter most to you.
Chernoff Newman has in-depth expertise in many in many public relations disciplines, including issues management, crisis communications, media relations, executive thought leadership, community engagement, social media, event planning and employee communications.
Our practitioners have counseled clients in the public, private and nonprofit sectors with local, regional, national and international profiles. This starts with serving as an extension of your team, gathering insights and crafting strategies to meet your objectives.
Strategic Counsel
Guide leaders and organizations through transformation; advise on tactics that build trust, protect reputation and achieve business priorities.
Crisis Planning & Issues Management
Develop your crisis plan, prepare and train your team and bring calm and effective solutions when complex challenges arise.
Thought Leadership
Position your leaders and organization as experts in their field through owned content, strategic speaking engagements and thoughtful stakeholder engagement.
Media Relations
Coach and prepare for interviews, pitch compelling stories that amplify your voice and secure coverage that advances your brand.
We utilize earned media to complement paid media, helping organizations plan for and manage a crisis to protect reputations and mitigate negative impacts in any circumstance.
Social Media
Reach your audiences through organic and paid social; increase awareness with our proprietary influencer tool that pairs your goals with trusted influencers credible in that space.
Organic Social
Our team effectively uses organic social to increase public awareness and mobilize audiences.
Our team provides strategic planning for integration of organic social into omni-channel campaigns. We develop social content strategy, brand voice, goals and objectives, rules for engagement, response guidelines and calendars that detail content and resources for posts.
Influencer Marketing
Our proprietary influencer tool, Latice, allows us to partner with social content creators to elevate social channels and increase brand awareness.
Our team works to elevate your existing paid and organic efforts through a growing network of more than 8 million global content creators, including nearly 4 million based in the United States.
Paid Social
Our talented content creators transition complicated issues into creative campaigns that resonate with multiple target audiences.
Our ability to generate this content across all channels, from clutter-busting digital and social graphics to short and long-form video allow us to put your message in front of key stakeholders.
Community Engagement
Prepare and execute a thoughtful strategy for identifying key audiences, engaging with them, gathering their input, keeping them updated and building trust.
Event Planning
Plan and manage your corporate function, trade show expo or community event that optimizes impact.
Monitoring & Analysis
Learn and track how your organization shows up through media monitoring, sentiment analysis, social listening and campaign analytics.
