The Situation
People usually visit Charleston for the food, coast, and history – but once they’ve experienced that, how do you get them to come back and dig deeper?
The Insight
The story of what ends up on your plate can be just as exciting as eating it.
The Solve
The local movement is showing no sign of slowing, and that’s great news for the Lowcountry of South Carolina. Because here, there’s a beautiful craft behind each and every bit. To tell that story, we went docu-style, capturing the passion and emotion of the makers and growers of the region – and driving people to their farms, fields and more.
