The Situation
Health systems are complex with an already overcrowded ecosystem, so introducing something new—even something that promises to bring that ecosystem together more meaningfully—is a tough sell.Made by and for health systems, Ovatient is already intimately familiar with connecting care across that complexity. The only remaining challenge was convincing health systems that adopting Ovatient could simplify that ecosystem rather than add another layer to it.
The Insight
For health system leaders, the strongest argument wasn’t disruption. It was fit. So instead of positioning Ovatient as another standalone add-on, we focused on building the case for Ovatient as a connector: between patients and care teams, care teams and partner vendors, partner vendors and the health system, and—completing the full circle of care—the health system and its patients.
The Solve
