The Situation
To craft a refreshed visual identity for Point Hope that honors the community’s vision and guiding principles – harnessing Point Hope’s brand development values to create a new website that is refreshed, aspirational, and in line with the Lowcountry Contemporary aesthetic.
The Insight
Point Hope’s trails-first approach to development supports the trend to disconnect/detox from the digital world and spend more time outdoors/in nature. We can be the guarantor of infrastructure and investment value, while also being the deliverer of the quintessential Lowcountry style…offering buyers a taste of an aspirational look that – until now – has existed only in the pages of their coffee-table magazines. We can make that fantasy, reality.
The Solve
A fully refurbished website experience that reframes the experience of what it means to own newly developed property in the city of Charleston while also living among nature. A fresh SEO and AEO approach, as well as an overhaul to it’s CRM, delivers new leads at the top of the sales funnel.
