Concerns about COVID-19 are not going away.

Our coronavirus communications resources are available to support all levels of your business

Back

#simpliFLY

CLT is in the midst of a $2.5 billion renovation, partly to give passengers a more personalized, digital experience. As a result, CLT launched its own app to bridge the gap between airline apps and in-airport consumers. https://www.cltairport.com/app/  
Results

When the advertising started in December 2019, app downloads increased 31%.

Objective

Generate downloads for the new CLT app to drive revenue to concessions and parking products.

Strategy

Generate interest in consolidating all of your airport needs - parking, flight times, way-finding, dining and more - into one simple airport app.

Tactics

Take advantage of existing in-airport signage, along with organic and promoted social media and local print media.

Less is More

It seems like there’s an app for everything. By downloading the CLT app, air passengers are simplifying all of their needs into one convenient download.