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#simpliFLY

One of the nation’s busiest airports, CLT wanted to deliver a more personalized, digital experience to its passengers. As part of the Airport’s ongoing effort to build out a digital ecosystem, the app is an additional touchpoint to reach passengers, particularly originating passengers where they are. https://www.cltairport.com/app/

Results

App downloads increased by up to 30% month over month when advertising was live.

Objective

Drive downloads for the new CLT app to drive revenue to concessions and parking products.

Strategy

Generate passengers’ interest in consolidating their airport information needs – parking, flight times/schedules, wayfinding, dining, shopping and more – into one, simple airport app.

Tactics

Create a multi-faceted creative campaign that reaches passengers in an intentional way, taking advantage of existing in-airport signage, along with organic and promoted social media and local print media.

Less is More

Created with all phases of your journey in mind, the app gives you instant access to all the information you need during every step of your trip, from preparing for travel to boarding your flight. It’s all about #simpliFLY.

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

Less is More

Put our thinking to work

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