We always say that it’s not about the awards – it’s about achieving results for our awesome clients. This is absolutely true, but there is something magical about being reunited with our industry colleagues and celebrating the best strategic creativity in our communities. After two years of participating in virtual awards programs, 2022 has brought us all together again – in real life – to applaud exceptional work and reconnect with one another.
Chernoff Newman is a proud advocate of both the American Advertising Federation (AAF) and Public Relations Society of America (PRSA) and has employees representing local clubs across the Carolinas. One way we support these leading advertising and public relations organizations is by actively participating in their awards programs.
The AAF’s American Advertising Awards is the advertising industry’s largest and most representative competition, which recognizes the creative spirit of excellence in the art of advertising. The Mercury Awards is the South Carolina Public Relations Society of America (SCPRSA) competition that celebrates excellence in the creation and execution of public relations campaigns and tactics across the state.
We are honored to have been recognized at statewide, local and district levels in these competitions for the 2021 season and look forward to what 2022 brings as we continue creating award-winning work for our clients.
AAF Midlands
This year, Chernoff Newman received 20 ADDYs in the AAF Midlands competition.
- Best In Show for “Tiny Stories – Me Shack” for SC Education Lottery
- Best In Broadcast for “Tiny Stories – Me Shack” for SC Education Lottery
- Mosaic Award for “Your Passion is our Purpose – Kristen” for SC Education Lottery
- Professional Special Judges’ Award for “Tiny Stories Campaign” for SC Education Lottery
- People’s Choice Award for “Come and Get Your Love” for SC Department of Agriculture
- Gold ADDY for “Tiny Stories – Me Shack” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Gold ADDY for “Your Passion is our Purpose – Kristen” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Gold ADDY for “Tell Your Tiny Story – Campaign” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Gold ADDY for “Tiny Stories – Dad Hair” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Gold ADDY for “Play Responsibly Full Tilt” for SC Education Lottery: Elements of Advertising | Animation, Special Effects of Motion Graphics
- Silver ADDY for “Embrace Recovery” for SC DAODAS: Corporate Social Responsibility | Integrated Media Corporate Social Responsibility Campaign
- Silver ADDY for “CertifiedSC.com” for SC Department of Agriculture: Online/Interactive | Consumer Website
- Silver ADDY for “Come and Get Your Love” for SC Department of Agriculture: Cross Platform | Integrated Branded Content Campaign
- Silver ADDY for “The Adults Need Help” for SC DHEC/SC Department of Education: Cross Platform | Integrated Advertising Campaign – Consumer
- Silver ADDY for “Play Responsibly Full Tilt” for SC Education Lottery: Corporate Social Responsibility Television
- Silver ADDY for “Your Passion is our Purpose – Entrepreneur Campaign” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Silver ADDY for “Your Passion is our Purpose – James” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Silver ADDY for “Your Passion is our Purpose – Erin” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Silver ADDY for “Your Passion is our Purpose – Frontline” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
- Silver ADDY for “Your Passion is our Purpose – Katie” for SC Education Lottery: Film, Video, and Sound | Television Advertising, Single and Campaigns
Chernoff Newman at AAF Midlands’ American Advertising Awards
AAF Charlotte
It was our first year entering the Charlotte competition and we are proud to have received our first AAF Charlotte ADDY.
- Silver ADDY for “Plugging Away This Holiday” for Charlotte-Douglas International Airport: Out-of-Home & Ambient Media | Ambient Media | Multiple Installations
Chernoff Newman at AAF Charlotte’s American Advertising Awards
AAF District 3
The American Advertising Awards is a three-tier national competition that starts at the club level. In the second tier, gold and silver winners from the local clubs are judged against work at the district level. This year, we won three ADDYs in the District 3 competition, which encompasses chapters across North Carolina, South Carolina and Virginia.
- Gold ADDY for “Tiny Stories Campaign” for SC Education Lottery: Animation
- Gold ADDY for “Play Responsibly Full Tilt” for SC Education Lottery: Animation
- Silver ADDY for “Plugging Away This Holiday” for Charlotte-Douglas International Airport: Out-of-Home & Ambient Media | Ambient Media | Multiple Installations
SCPRSA Mercury Awards
This awards program includes two sections—the Silver Wing Awards recognize tactics used in public relations while the Mercury Awards recognize public relations programs and campaigns. Within each section, there are two levels of awards: Award of Merit and Award of Excellence. This year, we were awarded one Award of Merit, two Awards of Excellence and two Best in Shows.
Silver Wing Awards
- Best In Show for “Don’t Go Viral” for MUSC Health
- Award of Excellence for Videos for “Don’t Go Viral” for MUSC Health
Mercury Awards
- Best In Show for “In It to Win It” for SC DHEC and South Carolina Department of Education
- Award of Excellence for Integrated Communications for “In It to Win It” for SC DHEC and South Carolina Department of Education
- Award of Merit for Integrated Communications for “Embrace Recovery” for SC DAODAS
Chernoff Newman at SCPRSA Mercury Awards
You can check out some of Chernoff Newman’s award-winning work and a full list of recent accolades.
