In addition to TV commercials/PSAs, the fully integrated campaign also consisted of outdoor boards, digital banner ads, organic and paid social media messaging, as well as a dedicated website that contains information about what living in recovery means, the language of recovery and how to find recovery resources and support groups.
To introduce the campaign, we held an outdoor event and press conference with SC Governor Henry McMaster, DAODAS Director Sara Goldsby, and Recovery Services Coordinator Gregory Jacobs. Presenting two of the TV spots for the first time, individuals who are in recovery spoke about how being in recovery has helped them.
As part of the campaign’s social media efforts, we created our own Instagram filter people can customize to show their support, whether they are in recovery themselves or know someone who is.
If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.