How is your consumer feeling?

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Feelings. They are the core of any brand connection. Feelings are meaningful. And feelings create meaningful brands. After all, consumers are connected to humans, companies and ideals […]

The big game in advertising

I grew up in a family where sports weren’t really a thing. Rarely was a game on the TV. And unless it was the Olympics, we didn’t have a team we were particularly rooting for. That’s all to say, for me, the Super Bowl has always been about the ads — long before I knew […]