Chernoff Newman promotes two senior leaders

Long-standing leaders promoted within interactive and creative teams

March 15, 2022
Chief Operating Officer

Trevor Baker and Elizabeth Prim will be stepping into their new roles of associate creative directors. The two have long-standing careers with Chernoff Newman, with nearly 35 years combined with the agency.

“We are excited to see the continued growth of Trevor and Elizabeth as they evolve into leadership positions. They have been leaders in the agency for years and we are happy to see their roles expanding,” said David Campbell, COO and vice chairman.

Trevor Baker has more than 25 years of agency experience and will oversee the agency’s growing creative team and copywriters. His career began at Chernoff Newman, formerly Chernoff Silver, before he moved on to work with global agencies including Dark Grey in the Netherlands and BBDO in Berlin. He rejoined the Chernoff Newman team in 2011 as a senior copywriter and his work has earned nearly 200 national, regional and local industry awards, which range from integrated advertising campaigns to print, outdoor, radio and digital, as well as content creation for websites and social media.

Elizabeth Rogers Prim has been on the Chernoff Newman team for more than 15 years, most recently in the role of senior art director. As an associate creative director, Prim will lead the firm’s creative and design team. She has nearly two decades of experience creating strategic advertising and designing content for a wide range of clients. Prim’s expertise has landed over 100 awards including national and international recognition. She is an involved board member of the Trident United Way, in Charleston, where she serves as the marketing and communications chair.

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Chernoff Newman has deep category experience in agriculture, food and beverage, education and workforce development, energy, economic development, financial/insurance, healthcare and infrastructure. We design integrated marketing and strategic communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors for brands, companies and their many stakeholders. We influence attitude and inclination. We influence opinion and outcomes. And when needed, we also influence to quell contention.