When creating impactful customer experiences and brand connections, the first thing you need to do is create a meaningful brand.
Tag: marketing
Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance
Chernoff Newman provided The Echo Project with pre-event and on-site media relations support, garnering coverage from national news programs.
Communications ethics leads to sweet music
On communications ethics, the relevance of performing music relates to intentionality; meaning comes from an effort to apply and share what you know.
Break through the holiday news cycle
Your pitch doesn’t necessarily have to be wrapped up and tied with a big red bow to break through the holiday news cycle.
The big game in advertising
I grew up in a family where sports weren’t really a thing. Rarely was a game on the TV. And unless it was the Olympics, we didn’t have a team we were particularly rooting for. That’s all to say, for me, the Super Bowl has always been about the ads — long before I knew […]