University of South Carolina
Alumni Association Digital Revamp
The Situation
The USCAA is a storied institution with deep spirit and a passion for connection. Its digital presence, however, was not living up to the promise of that pride. With a creaking infrastructure and a less-than-captivating energy, it was in need of a multifaceted refresh.
The Insight
To be workable for association leadership on the backend and engaging for alumni on the front, the property needed a refresh that was equal parts style and substance.
The Solve
Featuring a new Content Management System for easy updates and a fully refreshed look and tone, the new site was built to satisfy its two key audiences: alumni of all ages and staff members. Modular, flexible and layered with notes of tradition and connection, the final product gave the group a space that was made to feel alive – and as dynamic and vibrant as Gamecock culture itself.
