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Destination CLT

CLT is conducting a $2.5-3.1 billion capital investment in capacity enhancement projects called Destination CLT. After a decade of the same campaign creative to promote the project, CLT wanted fresh ideas that still embraced CLT’s designation as the Queen City.

Results

More than 3 million users were reached across all placements during the campaign, with ads resonating with both frequent travelers and the general market populations shown by strong click-thru rates.

Objective

Create a fresh look and feel to capture originating and connecting passengers and educate them on the construction impacts and renovations happening at CLT’s roadways, curb front, airfield and terminal.

Strategy

Implement broad-reaching media tactics to raise awareness throughout the Charlotte market as well as robust placement of in-airport advertising.

Tactics

Radio ads for streaming audio and local broadcast stations weighted to heavy holiday travel times, paid social, geo-fenced display and print in Charlotte Observer and American Way.

Roll out the red carpet

Culturally airports are becoming more like an experience all unto themselves – and CLT is doing what it takes to create a unique atmosphere while you wait to fly – from dining to shopping to art.

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

Roll out the red carpet

Put our thinking to work

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