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Destination CLT

CLT is conducting a $2.5-3.1 billion capital investment in capacity enhancement projects called Destination CLT. After a decade of the same campaign creative to promote the project, CLT wanted fresh ideas that still embraced CLT’s designation as the Queen City.

More than 3 million users were reached across all placements during the campaign, with ads resonating with both frequent travelers and the general market populations shown by strong click-thru rates.


Create a fresh look and feel to capture originating and connecting passengers and educate them on the construction impacts and renovations happening at CLT’s roadways, curb front, airfield and terminal.


Implement broad-reaching media tactics to raise awareness throughout the Charlotte market as well as robust placement of in-airport advertising.


Radio ads for streaming audio and local broadcast stations weighted to heavy holiday travel times, paid social, geo-fenced display and print in Charlotte Observer and American Way.

Roll out the red carpet

Culturally airports are becoming more like an experience all unto themselves – and CLT is doing what it takes to create a unique atmosphere while you wait to fly – from dining to shopping to art.

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

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