The Situation
A client finds what they believe to be Amelia Earhart’s plane…and then later finds out it’s not.
The Insight
Managing media on both ends of a global sensation means you’ve got to ride the story, then hide the story.
The Solve
Armed with a grainy underwater photo and some location-affirming coordinates, our team pitched the potential discovery of Earhart’s long-lost plane to worldwide acclaim, including 19.5 billion global reach, 6,846 media placements, and coverage in The Wall Street Journal, BBC, New York Times, and USA Today. And when we found it, sadly, that it wasn’t the plane after all, some creative timing gave it far less traction.
