When creating impactful customer experiences and brand connections, the first thing you need to do is create a meaningful brand.
Year: 2021
Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance
Chernoff Newman provided The Echo Project with pre-event and on-site media relations support, garnering coverage from national news programs.
When it comes to casting, choose a wide net and hope for the unexpected.
Keep an open mind and consider hidden potential when casting. There’s probably a gem out there you might not have considered who can add life and character to your production.
Using the Consumer Confidence Index to forecast business
The CCI is trending up and this trend of increasing consumer confidence signals economic growth in which consumers are more likely to spend money.
Communications ethics leads to sweet music
On communications ethics, the relevance of performing music relates to intentionality; meaning comes from an effort to apply and share what you know.
Behind the scenes, yet an integral part of the team
As an offensive line coach, I mean, CFO, being on a team undoubtedly involves collaboration, but it also provides checks and balances and that’s where I come in.
Understanding how brands achieve a human connection during live sports
Advertisers turn to live sports to launch new campaigns and re-connect with their audience.
How to choreograph a culture of storytelling
Strengthen your public relations storytelling game by sourcing impactful stories from within
Sharing Stories: The SC African American History Calendar
Please join us in extending our congratulations to the Honorees of the 2021 SC African American History Calendar.
Using market research to identify opportunities and drive business decisions
To stay on the leading edge, businesses must use market research to effectively listen to their customers