This omni-channel campaign spread, just like the virus.

People weren’t taking the virus seriously, so neither did we.

Rather than create yet another one-size-fits-all, pandemic-related public health campaign, we added a little twist and gave a voice to the coronavirus.

GRABBING ATTENTION & ENGAGEMENT

People loved, hated, liked and shared the campaign. It saw 65+ million impressions, 165,000 engagements and 250,000+ clicks to landing pages.