At Chernoff Newman, it’s her illustrative writing that helps develop creative and compelling, cross-channel content for clients that’s strategically on target. Whether it’s creating brand copy standards or writing for broadcast, digital display, web and social media or long-format videos, she’s passionate about helping brands shape a unique, persuasive voice that connects with audiences. Her clients include Florida Department of Agriculture, SC Ports Authority, SC Education Lottery and passion projects for Stand for Animals. Her “zoo” includes four cats and two dogs.

Before joining the team, she was senior copywriter for Sales Factory, where she created and executed marketing campaigns for national and international home retail brands. That includes working as a content writer for The Home Depot, where she researched and wrote how-to guides that generated more than $300 million in one year.