South Carolina Manufacturers & Commerce
There’s More To Be Made
The Situation
Careers in modern manufacturing are brimming with opportunity, stability, and mobility. Unfortunately, they’re also bogged down with baggage. People see the industry as antiquated and old-school. And because of that, they can’t see a life in it.
The Insight
Build a new story that people can see themselves inside.
The Solve
With a bold look and even bolder set of reasons to believe, the There’s More To Be Made campaign was built to unpack the full story of modern manufacturing and drive people to a full suite of educational offerings and advancement opportunities. Fully integrated and cross-channel, it included OLV, streaming, radio, social, and PR amplification and shared the story of the wide spectrum of interesting careers and the interesting personalities that helm them. With messaging that hammered “more money,” “more opportunity,” “more innovation,” “more stability,” and so on…the campaign used “more” as shorthand and an entry point to describe all the wonderful and fulfilling things and paths that modern industry in SC has to offer.
