Fresh takes, 
free for the taking.

Branding

Apparently, I am a Barbie girl.

Brand breaks records with more than $1 billion revenue.

Branding

The PowHER of a personal brand

In this game, Dawn Staley reigns supreme.

Branding

What language does your brand speak?

Build better customer relationships by thinking and speaking more like a hu...

Branding

Compelling storytelling begins with the truth

With the right storytelling, you can develop the unique ability to connect ...

Branding

Feelings create meaningful customer experiences

When creating impactful customer experiences and brand connections, the fir...

Branding

Innovation leads to growth through idea generation

Innovation is easily discovered by using this six-step process to drive str...

Branding

Editing techniques for a personal brand

Defining a personal brand is not as easy as it first seems. That’s probab...

Branding

How is your consumer feeling?

“I’ve learned that people will forget what you said, people will forget...

Branding

Coca-Cola lives corporate social responsibility amid USSF debacle

How defining your brand purpose outside of a crisis can help you take a sta...